We got tired of watching CRM projects die

The pattern we kept seeing

We've been inside a lot of B2B companies. Project contractors, installation businesses, factories. The same scene repeats: a CRM was bought, an implementer configured it, everyone was optimistic… and sixty days later the pipeline was back in people's heads and chat threads.

The software was never the problem. The sales process had never been written down. So there was nothing real for the system to hold, and nobody on the team felt like it was theirs.

So we flipped the order

Everyone in this market says: choose the right software first, then sort out the process later. We do the opposite. Write the process until it’s finished: what counts as a lead, what makes a deal qualified, who updates what and when. The software is just the place the process lives.

And we changed who does the work. We design the pattern; your team does the install, with our coaching, session by session. A system your people built is a system they keep using. That’s the whole trick. It’s why we’re comfortable being measured on day-30 criteria, in writing.

We take our own medicine

Our own sales pipeline runs on the exact setup we install for clients. On your first call, we’ll open our screen live and show you. Very few implementers in this market use what they sell. We think that should make you suspicious of them, and a little less suspicious of us.

Who's behind it

B2B Sales System is led by Pongsiri Trivittayasil, founder of ZestMate Solution. ZestMate is a Thai B2B consultancy working with SME manufacturers, project contractors, and installation businesses.